A native California girl, Michelle Jaffee moved east to attend George Washington University. After an internship on Capitol Hill and two professional positions after college, she went to The Big Apple to put her English Literature major to work in the publishing industry.

The pace of Manhattan was thrilling and Michelle immersed herself in the culture taking a writing class and earning her keep with temp jobs, one of which turned into a full-time position. But Michelle knew she was not doing the kind of work she loved and felt like she was being swept along in the momentum of the city without a particular goal or focus. The problem was clarity of expectations. Michelle knew she wasn’t 100% happy but also didn’t know what she wanted career wise. Little did she know then that a natural talent, which also brought her joy, would turn into a viable business enterprise down the road! [Read more...]