Why Everyone Can Benefit From Sales Skills

Jeff Haden wrote a piece in Inc. com about the most important skill for success. After interviewing 20 business owners and CEOs – every one of them indicated that sales skills were paramount – in any field.CDH suit full bw

To many people, “selling” harkens back to the tragic figure in Death of a Salesman and the need to manipulate, pressure, or cajole someone into buying what they don’t need. To the contrary, selling is explaining the logic and benefits of a decision. To convince others an idea makes sense, according to Haden – or to show bosses or investors how a project or business will generate a return.  Perhaps to help employees understand the benefits of a new process or strategy.

Bottom line – sales are communication skills, which are critical in every field. Honing and using these skills will help you in business, interpersonal communication, employee engagement, and leadership.

Let me unpack a few of the key transferable skills of sales so you understand why they are applicable to you.

Negotiation – every career involves negotiation from customers, suppliers, vendors and employees, for example. An effective salesperson learns how to actively listen, execute variables, identify key drivers, overcome objections, and find ways to reach agreement without burning bridges, according to Haden.

The Close – the ask is difficult for many and the closing is part art and part science. You must get others to agree with you and follow your direction. Great salespeople and great leaders know how to close.

Persistence – no doesn’t mean no, always, it just means no, now. Salespeople hear no all the time but it’s not a rejection, simply a challenge to figure out what to do next.

Self-Discipline – a sales mindset is a great way to connect the mental dots between performance and reward. Think – “If it’s to be – it’s up to me!”

Self-Confidence – a sales mindset is the perfect cure for shyness. You learn to step forward with confidence, especially during stress or in a crisis. Go learn how to sell – this skill is priceless, no matter what field you’re in. It’s an investment in your self-confidence and your success.

Escaping Cubicle Land to Empower Women Heros – Starla Sireno, Founder – Fearlessness, Inc.

With a head for numbers, Starla Sireno carved out a niche market as a Portfolio Manager focusing on

the all important return on investment (ROI) for the Fortune 500 companies she worked for. At 28, she was trading billions of dollars by day and drinking martinis and eating at the very best restaurants in Washington and New York by night. She met the impossibly rich of Wall Street, corporate leaders, famous artists, musicians and even a Supreme Court Justice.  There were regular dinners, sporting events, concerts, private art showings, and trips to Europe. On paper, she had it all.  But for Starla, it was stifling. [Read more...]

Four Simple Tools for Success

So many people ask me about the magic bullet for job search or career growth success. If it were that simple we’d be at 0% unemployment and everyone would be incredibly satisfied with their careers. The good news is that the keys to success are very simple concepts that anyone can apply if they accept the responsibility to do so.

Passion – In order to be successful you must maintain confidence in your abilities and in your message so others believe in you and what you do well. Lack of confidence and fear are huge barriers in job searching or career growth success. Why would I hire you if you don’t exude the self-confidence to do the position I have to fill or to take on a new promotional opportunity? Tapping your inner passion and self-confidence is not hard once you give yourself permission to own what you do really well.

Think about what brings you great joy – what professional skills don’t feel like “work”- when time flies because you are enjoying your tasks fully. These moments are the seeds of self-confidence. Unlock that professional passion and let others see it so you can propel them towards believing and investing in you. If you’ve lost your passion – you must give yourself permission to find it again!

Persistence – In the recruiting world, employers talk about great candidates as being “scrappy” and having resilience and the ability to rebound from change and uncertainty. This coupled with persistence, the ability to continue to push ahead, refusing to give up, are marketable qualities that employers seek. Of course, it’s tough out there – tell me something I don’t know! The onus is now on you to set yourself apart from the pack. Keep on keeping on and be persistent!

Connection – You should have mentors and sponsors and a Personal Board of Directors to assist you on your career journey. You don’t need to do this alone. And while you are at it – help others by paying-it-forward however you are able. The bottom line is that people hire and promote who they know and who they trust. If you are a well kept secret your opportunities will be scarce. Define networking on your own terms and whether you enjoy working a crowd or do better in one-on-one setting – you must make connections and leverage the power of relationships – ALWAYS.

Participation – You can’t win if you don’t play. The key here is to be involved so you can be seen and heard. Get out from behind technology and meet people face-to-face. Attend functions; build meaningful relationships within and beyond your organization with professionals whom you don’t know. Get into the action so you can be recognized for what you do well.

The keys to success are very simple – now get out there and unlock your opportunities!