Channel Your Career Karma with Deepak Chopra
If you haven’t seen the documentary film “Decoding Deepak” by Gotham Chopra who chronicles his father and spiritual guru, Deepak Chopra you can still apply the lessons to your life and career. Rohit Bhargava, adjunct faculty in Marketing at Georgetown University distilled some of the film’s best leadership and marketing lessons in a recent article. Here are the highlights:
Be a guide, not a dictator. Deepak Chopra’s leadership helps guide without prescribing. In a world where anyone can tell (and often will) you what to do and think, his message is that you can believe what you want to believe and to honor your own path.
Go beyond your niche. Instead of premiering the film to an audience of Chopra loving celebrities, Gotham chose to launch the film to a tech savvy, less spiritual audience. It was a risk but proved that the message could stand the test of a “real” audience and go beyond the typical Chopra fan base. Always take your message beyond your typical audience.
Share a personal story. Businesses are typically very bad at being personal or letting the personality of their people shine through their product or services. In the film, Chopra’s struggles are human and his journey is believable so the humanity shines through and tells a compelling story that brings the audience even closer.
Don’t take yourself too seriously. In a world filled with oversized egos from people who are more than Twitter- famous, you should always remember humility, levity, and the reality that on a human level we are all equal no matter how recognizable or influential.
Don’t shy away from the truth. How does a son realistically depict his father in a film? In this case, there were no Deepak requested edits or revisions to the final cut. Being accurate and honest by telling the truth will win an audience authentically in leadership, marketing, and in life.
