Networking Before You Need It

According to Keith Ferrazzi, a networking expert and author of: Never Eat Alone, you should build your resource team before you need it. Nothing is worse than the image of the unemployed individual desperately taking business cards at a professional conference in order to find a job. The reality is that you should start connecting with people and building your community long before you need anything.

We know that networking is not just about finding a job but building your circle of friends, mentors, and colleagues as part of your personal Board of Directors. If you are in a job now or developing a business you should be thinking ahead about the ways you want to move forward and how the people on your resource team might play a role.  Building trusting relationships takes time and earning the opportunity to ask your network for support is not instantaneous, or a given.

Former President, Bill Clinton was famous for keeping index cards with notes about each new person he met daily. His forward thinking attitude helped him build a strong network even while in college as he planned for his future political career. Known for his ability to connect with people and form a personal bond, Clinton utilized his index card system to recall important facts about people he met.

I encourage my students and clients to write notes on the back of business cards they acquire to remember specifics about people. This can be especially helpful after an interview when you are composing a thank you note.  And when it comes to stewarding your network, you should write thank you notes and follow-up with phone calls intermittently to show your sincere appreciation, even when you are not seeking their assistance.

As an experiment, start logging the new people you meet each day and jot down a few notes about them on an index card, à la Bill Clinton. At the end of the week reflect upon the number of new contacts you have made and take stock of these new members of your community. From the UPS delivery person to the new client at work, this is how you grow your network one person at a time.