The Art of Self Promotion

It’s not enough to just do your job well anymore.  Professionals need to distinguish themselves in the workplace in order to earn promotions and recognition within an organization. Entrepreneurs have to take control of their own career advocacy to be noticed and stay competitive in the marketplace.  The art of self promotion is a necessity but walking the line between humble confidence and inflated ego can be difficult.

Here are some strategies to help you get more recognition on the job:

1) Be a Social Butterfly – Don’t just work in isolation. You need to socialize with people, have emotional intelligence, and social awareness in your organization. Your visibility at work is just as important as your competency. Your positive attitude will take you places and colleagues at all levels of the organization should be aware of what you are accomplishing for the company.

2) Understand Company Culture – It is very important that you understand the culture of your organization. It’s all about how you fit in and assimilate into that environment. You don’t need to change who you are but it is about molding yourself and identifying the potential to grow your career. Company culture ranges from wardrobe style and quitting time at the end of a work day to going above and beyond for a special project. Adapting to your firm’s culture will empower you to be recognized as a team player.

3) Develop an Expertise – In addition to having a broad span of transferable skills, develop a niche skill that is unique in the company and you will quickly become the go-to person for this much needed proficiency.

4) Embrace Your Humble Confidence – Nobody likes an egotistical bragger but if you can learn to talk about the accomplishments you earned with humble confidence you will quickly become an asset to your organization. It’s necessary to be able to talk about what you do well in performance reviews so keep a record of what you have accomplished during a given time period and be ready to discuss this if your boss asks what you are doing, at any time.

4) Be a Team Player – You can rarely accomplish anything solo in an organization. Being a team player not only provides you a holistic picture about the task but also helps you broaden your skill set. Team work is an opportunity to be connected to people from other groups and divisions in your organization. This enhances your chances to move up in your company and increases your visibility throughout the organization.

5) Network, Seek Feedback, and Have Mentors – Build your personal Board of Directors at work and seek feedback and constructive criticism regularly. Don’t wait for a performance review to ask for pointers; be pro-active and seek out mentors within and beyond your organization.

6) Make an Impact – The impact can be on the company’s bottom line or significant work you do in the community. Be an influencer; give back or pay-it-forward to ramp up your visibility at work.

You are in the driver’s seat when it comes to your career self promotion. Learning to be your own best advocate will help you achieve your goals within an organization and beyond. It takes practice and a conscious mindset, but the art of self promotion is doable for all.