Can You Really Conduct a Social Media Job Hunt?

Perhaps I’m old fashioned but I still believe that the power of in-person networking is the best resource for job hunting. But I am also plugged into technology enough to know that job seekers need to capitalize on social media to amplify their search strategies. Muriel Vega from Pink Magazine says – “It’s not only about who you know, but who you follow.” This of course, refers to social media and who you are seeking out to leverage your online network.

More and more companies are using social networks to recruit and every now and again, a recruiter will find you from an online search. But how do you attract a headhunter to your profile?

In a Pink Magazine article, Jill Smart, Chief Human Resources Officer at Accenture shared that you must “…actively leverage networks you have on social media channels. Don’t just post a profile on Facebook or LinkedIn – update your profile regularly and reach out to your network consistently. Keep active and respond to other people’s requests for information.”

My recruiter friends shared that your online profile makes a significant first impression in the job placement world. Be sure to present a profile that showcases your professional best and this includes your photo!

Another way to gain online validation is to subscribe to blogs in your industry. Keep up with trends and advertize what you do well by tweeting or composing new articles in your area of expertise.

Since 80% of jobs are still found in the hidden market and by word of mouth, use LinkedIn Groups to communicate in cyber conversations. Seek out job advice, position openings, and the inside scoop from current employees by requesting informational interviews and job shadow opportunities.

Make sure you are also registered on the top job sites that include Jobster, CareerBuilder and Plaxo With Simply Hired. Don’t forget to capitalize on former classmates and their connections in the work world. Reach out to fellow alumni and former faculty members to re-engage in conversations and showcase your strengths. Those that know you are more apt to recommend you for opportunities that cross their path for which you are a good fit.

While conducting 100% of your job search using social media would be unwise, it’s certainly worth at least 20% of your time in self promotion, industry research, and expanding your network!