The Scoop About Using Social Media in Your Job Search

I interviewed Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success and was very impressed with his branding techniques for job searchers. While he also agrees in the power of in-person networking, he recommends the following incredible social sites to help job seekers get noticed in the cyber job arena.

The following comes from Dan’s posting on Mashable where he also shows readers how to build the ultimate social media resume. According to Dan:

“Some of these sites allow you to craft a resume, while others are networking platforms that contain job listings. By signing up for all ten, you increase your chances of getting a job and decrease the amount of time you’ll spend searching for a new one. Three of the listed sites can be combined with other sites to be more impactful. In addition to joining, creating profiles and searching for jobs, I encourage you to support these sites with either a traditional website or blog, so that you have more to present to employers, in addition to your profile.”

1. LinkedIn is by far the #1 spot for job seekers, those currently employed, marketers who are looking to build lists, and salespeople who are seeking out new clients. With 80 million users, including recruiters and job seekers, LinkedIn is quite a hot spot. Dan recommends optimizing your profile, cultivating your network, exchanging endorsements and participating in targeted Group discussions.

2. Plaxo With Simply Hired is a social network that resembles LinkedIn. The real value in Plaxo is the address book that keeps track of all of your contact information, including a Yahoo! Map indicating where your contacts live. Plaxo also integrates with Simply Hired which is a job aggregator that searches thousands of job sites and companies and aggregates them in a single location for you. After building your Plaxo profile, use it as part of the recruitment process when applying for jobs with Simply Hired for success.

3. Twitter with Blog or LinkedIn URL. Twitter breaks down communication barriers and lets you talk directly to hiring managers, without having to submit a resume immediately to a machine. Although Twitter is probably one of the best networking tools on the planet, it needs to be supplemented with a blog or LinkedIn profile. There’s no way you can hire someone based on a Twitter profile, without having a link from that profile to something else that gives more information on that job seeker. You get to add one URL to your profile, so choose wisely.

4. Jobster isn’t spoken about nearly enough, yet it is a powerful platform for networking with employers who are offering jobs, while you’re searching. You can upload your resume, embed your video resume, showcase links to your site, your picture and tag your skills, which is a unique differentiator. You can search for open positions and see who the person is who posted the job. Then you can add them to your network and connect with them to find out more about the position.

5. Facebook can be used to get jobs. There are two main ways of acquiring a job through Facebook. The first is to go to your Facebook marketplace, which lists job openings or other opportunities in your network. Aside from jobs, there are “items wanted” and a “for sale” listing. When searching for jobs, you’ll be able to see who listed the item and then message them to show your interest. When you find a job opening that you’re interested in, you’ll be able to message the hiring manager directly. For instance, the subject line of the message will auto-populate with “Principal Web Developer in Littleton, MA” in the subject line. The second way to get a job using Facebook is to join groups and fan pages to find people with common interests and to network with them.

6. Craigslist is extremely valuable job search tool if you’re not looking to work for a big brand name company, such as P&G or GE. Most of the positions on Craigslist are for consultants (design/programming help) and at small to midsize companies that are hiring. There are new listings every day and if you wake up to this site every morning and refresh the page, you have a good chance at getting a job sooner rather than later.

7. My Workster With Indeed focuses on exclusive networks for colleges, allowing students and alumni to connect for exclusive career opportunities. This site isn’t valuable to you if you didn’t go to college though. This social network allows you to create a professional profile and network with potential employers.

8. Visual CV understands the importance of personal branding in a job search. Instead of a traditional resume, you get your own branded webpage, where you can add video, audio, images, graphs, charts, work samples, presentations and references. VisualCVs not only let you stand out from the crowd, but communicate your value in a way that’s not possible with static text.

9. JobFox, like online dating, tries to pair you up with a job that best fits you. Their differentiator is their “Mutual Suitability SystemTM” that enables them to match your wants and needs to those of employers to find the best relationship. The system learns about your skills, experiences, and goals and then presents you with jobs.

10. Ecademy, like LinkedIn, is a prime source for professional networking. You have your own online profile, where you can tell people what you do. You can join business networking groups based around your expertise and exchange messages with other members privately. You can also ask for introductions from friends, just like LinkedIn. Although, there isn’t a job search area on the site, 80% of jobs are from networking and this place is dedicated to it.

Thanks, Dan for sharing these amazing resources. Now get out there and update your profiles.