Why You Should Invest in a Professional Photo

In the age of social media we are encouraged to use a photo in our professional profiles. This is a great networking tool and provides a very important first impression to the readers, many of whom are employers trolling for job candidates. How often have you seen a profile photo cropped to showcase the head-only of person knowing full well that the cocktail in their hand and the party in the background has been cut out? It doesn’t matter how good you looked at that wedding – it’s time to get a professional photo!

If you are using LinkedIn, Facebook, Twitter and the myriad of other sites to promote your professional activities, or to pursue job leads, you need an appropriate photo. Think of this photo as an investment in your professional toolkit. Perhaps you are writing articles in your field, or including your bio on your website to illustrate your credentials to prospective clients. A picture is worth a thousand words and having a great shot will strengthen your public image and your credibility.

You need not spend a fortune on photos. Shop around in your area and ask for references and portfolio examples. Dress according to your career industry. If you are a yoga practitioner, you don’t want to wear a business suit. You might even consider a few different outfits to use for different purposes – the Board of Directors position you hold, your community volunteer post and your business might all have different looks.

Sable Hunt is featured this week on the story tab and she also believes everyone should have a great photo. She reported that she felt like a movie star during her photo shoot. Find a photographer with whom you can develop a good rapport so you feel relaxed in front of the camera. This should be a pleasant experience to showcase you at your best. With digital photography, you can view images during the shoot and adjust your smile and posture accordingly, if need be.

Pictures taken by a trained photographer will set you apart from the competition and distinguish you as a professional. It says that you are serious and that you value your public image in the career world. Think about how you want to be seen by others. Help your photographer capture the real you and don’t be afraid to show your personality. You should have a consultation first to discuss your needs and to build a relationship with your photographer so you feel comfortable at the shoot. Be sure to get digital files you can use for the web (compressed in size) as well as electronic print files (300dpi). Remember, these shots are not going on your mantle in a frame – these photos are part of your professional package.

Consider getting your shots taken every year or two so you always look current. It’s disastrous when someone uses a photo that is 20 years younger than they are at present when they show up for a public appearance. Your photo should look like you do now. And lastly, don’t forget to say cheese!